http://www.chrispetersweb.com/2005/06/20/marketers-are-not-ia-usability-experts/ Mon, 01 Dec 2008 21:11:44 +0000 http://wordpress.org/?v=2.6 http://www.chrispetersweb.com/2005/06/20/marketers-are-not-ia-usability-experts/#comment-34 Chris Peters Thu, 23 Jun 2005 14:04:13 +0000 http://208.112.67.4/blog/accessibility/why-marketers-are-not-information-architects-or-usability-experts#comment-34 Looking at this in hindsight, I guess the content in this entry is a little harsh. This is too general and probably fueled a little too much by emotion due to current circumstances. I get frustrated by marketers handing me requested content and mapping it to a navigation that doesn't make sense and having little flexibility in improving navigation. All in all, a marketer should have influence in things like navigation and other IA issues, but the person acting in the role as information architect should have more weight in authority of how information is presented. Looking at this in hindsight, I guess the content in this entry is a little harsh. This is too general and probably fueled a little too much by emotion due to current circumstances. I get frustrated by marketers handing me requested content and mapping it to a navigation that doesn’t make sense and having little flexibility in improving navigation. All in all, a marketer should have influence in things like navigation and other IA issues, but the person acting in the role as information architect should have more weight in authority of how information is presented.

]]> http://www.chrispetersweb.com/2005/06/20/marketers-are-not-ia-usability-experts/#comment-33 Sean "Big Daddy" Hughes Mon, 20 Jun 2005 18:20:57 +0000 http://208.112.67.4/blog/accessibility/why-marketers-are-not-information-architects-or-usability-experts#comment-33 The notation would apply to me. :) I'm a marketer who is smart enough to know that I don't know everything. The notation would apply to me. I’m a marketer who is smart enough to know that I don’t know everything.

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