Your site will search engine optimize itself
I’ll admit that I ego-surf every few months to see how this Web site is doing in the major search engines. I’m happy to say that my site now appears in the first results page on a search for “Chris Peters” on Google and MSN Search. Also, Google is now indexing my dynamically generated blog pages, which it wasn’t doing before.
I attribute this to the information presented in the patent Google submitted for its search. The patent reveals a lot of information about how Google’s PageRank technology probably works. Because my site has somewhat of a history now, Google is taking in more information from it. I’d suggest reading this analysis from SEOmoz to understand how it all works.